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ON THE ROAD WITH JIB: BRANDIDADIZATION OF CARIBBEAN CARNIVALS WORLDWIDE

As 2016 and another year of carnival chasing draws to a close, with Miami carnival just done, and only Ubersoca Cruise left on the international soca calendar, I’ve been reflecting on my carnivals past: a few Notting Hills (London), a bunch of Trinidads, Caribana (Toronto), Miami, Bermuda, and Labor Day Weekend (New York). With the exponential growth of Caribbean Carnivals around the world, it seems more and more like it's carnival somewhere than it is 5.00 p.m. somewhere.

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